Making the Digital Commitment

Doesn’t it make perfect business sense to meet your target market where they’re already located? Today, searching the Internet with Google; communicating with family, friends and colleagues through email; and engaging in conversation via social media is second nature to most. Maybe this is why Ford Motor Company has committed to spending 25 percent of its ad budget on digital and social media programs compared to the average industry spending at just 9 percent, according to a report from BusinessWeek . More recent news may indicate that this digital commitment is paying off.

Biznet Internet Marketing Seminar

This recession provides time for innovation

I am so tired of bad news pertaining to the economy, especially here in metro Detroit. In financially stressed times, innovation is critical. Today, your customers are using different tools to research and purchase everything from books and electronics, to raw materials and machinery. For US retailers and manufacturers it is time to adapt or die.