What the Heck is Meme Marketing?

Meme marketing- this phrase is being thrown around a lot lately, but what the heck is it?

During “All Things Considered” on NPR a bit titled “Do Youz Knowz What I Meme?” was aired on August 30, 2010 to discuss the word “meme” and its meaning.

The show defined the word as a phenomenon of popular culture that spreads on the Internet quickly such as an auto-tuned news video, a joke, a rumor, a unique website, among other possibilities. The show also discussed the invention and original meaning of the term.

Time to Make the Digital Marketing Transition

Marketers historically spent millions to position their companies above their competitors. Companies with the largest budgets had the best chance of being selected by consumers. In today’s digital marketing world, each industry player has a more balanced chance of engaging with potential customers.

Online digital marketing is relationship based, much cheaper and more accessible to consumers regardless of budget size. This generates more qualified leads for the company and significantly lowers the cost per qualified lead. Today’s consumers are looking for honesty and transparency. They desire to establish relationships with “trustworthy” companies. Too many companies make promises that remain empty and unfulfilled. Authenticity has become the differentiating factor for successful businesses.

If You Don’t, You Should Know Your Target Market

There are mistakes to be made when beginning an internet marketing campaign, especially if you aren’t sure what to do and where to start. Not knowing your target market and how to reach those valuable consumers is one of the most fatal mistakes of internet marketing. Think about it. If you target the wrong keywords, don’t use the correct lingo, and avoid the internet hot-spots of your audience, then what is the point of continuing your internet marketing campaign?

Getting Social Media Right

“How can one man in one night visit all the children of the world?” “There’s some sort of time continuum that breaks down once Santa’s in his sleigh.” -The Santa Clause

How can one company have a personal conversation with thousands of customers and potential customers all over the country and the world? The relatively new marketing tool called social media breaks down the old “time continuum” and allows companies to have a conversation with thousands of people all over the country, indeed all over the world.

There is a great deal of talk about social media and special social media agencies have sprung up to take advantage of the growing marketing spend in this medium. But what is social media really and what is the best way to use it?

Give Your Web site Some TLC

 You never get a second chance to make a first impression.  For many businesses today, the opportunity to catch someone’s interest comes via your company’s Web site.  Generally, if a prospective client is serious about seeking your services, that person will have “Googled” your company before even speaking to you.  So is your Web site up to date?