Biznet Internet Solutions, a Wixom, Mich. based full-service Web solutions company, focusing on business and mobile Web sites, advertising agency support and Internet marketing, announces four new full-time hires including Marketing Director, Doug Menzer; Director of Account Management, Patti Swanson; and two Marketing Coordinators, Jennifer Weesies and Dave Lemieux.
“It is exciting to be in a position of growth right now, especially while many others are scaling back. The recent additions to the team reflect Biznet’s commitment to continued growth,” said Kevin Krason, CEO and founder of Biznet. “We are a strong company that has survived 2009 and has big plans to flourish in 2010.”
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Man, that’s a long title. So long that I’m going to dissect it for a (hopefully) very concise blog post.
Please note this is not a complete list. I invite readers to make additions in the comments!
“Choosing to use social media marketing”
Does not mean:
- Throwing up a company blog for newsletter items and press releases
- Using Twitter to syndicate your RSS feeds
- Placing ads on Facebook
- Anything that requires little or no human company representative to interact
Does mean:
- Engaging stakeholders on a one-to-one and one-to-many basis
- Making a time investment in social media
- Sharing content and offering others to use it on your behalf
- Letting go of controlling the message
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I probably receive a formal request for proposal (RFP) once every week and most times I choose not to respond. There are many reasons why I feel this traditional process does not work for web development and web marketing initiatives and what follows are my top 7.
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On the way into the office today, I was listening to an NPR series part, Michigan’s Hybrid Economy: Helping the Entrepreneurs, and a few things struck me. The first is the comment that the auto industry has continued to suck local investors dry.
“(Entrepreneur’s) main competitors to be honest are automotive based technologies, they’re going to be the big guys.”
It’s frustrating, though understandable, that most Detroit-area investors have sought out auto. Of course, auto has been Detroit’s golden goose, but really? Are we that resistant to change that investors are still drawn to the money pit Detroit auto has become? I’m absolutely all for helping out my hometown’s bread-and-butter, of course I have family deeply embedded, but diversification is an absolute necessity if not inevitable.
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