Marketers historically spent millions to position their companies above their competitors. Companies with the largest budgets had the best chance of being selected by consumers. In today’s digital marketing world, each industry player has a more balanced chance of engaging with potential customers.
Online digital marketing is relationship based, much cheaper and more accessible to consumers regardless of budget size. This generates more qualified leads for the company and significantly lowers the cost per qualified lead. Today’s consumers are looking for honesty and transparency. They desire to establish relationships with “trustworthy” companies. Too many companies make promises that remain empty and unfulfilled. Authenticity has become the differentiating factor for successful businesses.
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The economic struggles that have been prevalent in the United States are nothing new to the workforce. Business owners have been feeling the pressure of maintaining positive numbers and, in turn, workplace morale has experienced a severe drop.
Companies have been going to extremes in order to stay out of the red; budget cuts, layoffs and slashed employee benefits have been just a few of the measures taken. The result has been hundreds of thousands of discontented employees who dread that early morning alarm and pray for five o’clock to come faster every day.
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Developing a sound Strategy is more than coming up with a great idea. Intuition only gets you so far. With a clear strategy you will be able to determine your potential for increasing revenues, profits, or traffic to your website, depending on your objectives. A well-crafted Strategy will clearly define your business objectives, establish goals to measure to success and identify tactics or steps to execute the strategy.
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Man, that’s a long title. So long that I’m going to dissect it for a (hopefully) very concise blog post.
Please note this is not a complete list. I invite readers to make additions in the comments!
“Choosing to use social media marketing”
Does not mean:
- Throwing up a company blog for newsletter items and press releases
- Using Twitter to syndicate your RSS feeds
- Placing ads on Facebook
- Anything that requires little or no human company representative to interact
Does mean:
- Engaging stakeholders on a one-to-one and one-to-many basis
- Making a time investment in social media
- Sharing content and offering others to use it on your behalf
- Letting go of controlling the message
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I probably receive a formal request for proposal (RFP) once every week and most times I choose not to respond. There are many reasons why I feel this traditional process does not work for web development and web marketing initiatives and what follows are my top 7.
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On the way into the office today, I was listening to an NPR series part, Michigan’s Hybrid Economy: Helping the Entrepreneurs, and a few things struck me. The first is the comment that the auto industry has continued to suck local investors dry.
“(Entrepreneur’s) main competitors to be honest are automotive based technologies, they’re going to be the big guys.”
It’s frustrating, though understandable, that most Detroit-area investors have sought out auto. Of course, auto has been Detroit’s golden goose, but really? Are we that resistant to change that investors are still drawn to the money pit Detroit auto has become? I’m absolutely all for helping out my hometown’s bread-and-butter, of course I have family deeply embedded, but diversification is an absolute necessity if not inevitable.
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