Choosing to Use Social Media Marketing Means Choosing to Update Corporate Culture–and sometimes Policies

Man, that’s a long title. So long that I’m going to dissect it for a (hopefully) very concise blog post.

Please note this is not a complete list. I invite readers to make additions in the comments!

“Choosing to use social media marketing”

Does not mean:

• Throwing up a company blog for newsletter items and press releases
• Using Twitter to syndicate your RSS feeds
• Placing ads on Facebook
• Anything that requires little or no human company representative to interact

Does mean:

• Engaging stakeholders on a one-to-one and one-to-many basis
• Making a time investment in social media
• Sharing content and offering others to use it on your behalf
• Letting go of controlling the message

Biznet Internet Marketing Seminar

13 Search Engine Optimization Tips for Web Content

No one but the search engine owners know the exact algorithms used to return search findings. However, there are things you an do to increase the chance of your content being found. What’s “content?” Content is the images, copy, and other elements published on your website.

And we’re off!

13 Search Engine Optimization Tips for Web Content

1. Headlines
Headlines are often an afterthought, but are definitely critical in engaging readers. Readers chose their content based on engaging headlines, and notice them based on relevant keywords.

2. Fresh, hot content!
Your husband may not notice a new hair cut, but Google will notice new content. Each time your website or blog updated, a new or updated Google listing is created. This increases your visibility! (Fresh content exemplified in image.)

3. Keywords in content
The key to not making this spammy or awkward is to ONLY use relevant, appropriate keywords. If you have done a keyword analysis, you know which phrases and wording those searching for you are using. Phrase these words in your content as those who are searching for you do.

Example– Keyword: “garden supplies”; your content includes “gardening supplies and tips.” You may want to re-word it to accommodate the singular form (”garden”) instead (”garden supplies and tips”).

If you’re not comfortable doing this, don’t stress. Chances are you’re doing it organically (without realizing) anyway.