What the Heck is Meme Marketing?

Meme marketing- this phrase is being thrown around a lot lately, but what the heck is it?

During “All Things Considered” on NPR a bit titled “Do Youz Knowz What I Meme?” was aired on August 30, 2010 to discuss the word “meme” and its meaning.

The show defined the word as a phenomenon of popular culture that spreads on the Internet quickly such as an auto-tuned news video, a joke, a rumor, a unique website, among other possibilities. The show also discussed the invention and original meaning of the term.

Making the Digital Commitment

Doesn’t it make perfect business sense to meet your target market where they’re already located? Today, searching the Internet with Google; communicating with family, friends and colleagues through email; and engaging in conversation via social media is second nature to most. Maybe this is why Ford Motor Company has committed to spending 25 percent of its ad budget on digital and social media programs compared to the average industry spending at just 9 percent, according to a report from BusinessWeek . More recent news may indicate that this digital commitment is paying off.