Getting Social Media Right

“How can one man in one night visit all the children of the world?” “There’s some sort of time continuum that breaks down once Santa’s in his sleigh.” -The Santa Clause

How can one company have a personal conversation with thousands of customers and potential customers all over the country and the world? The relatively new marketing tool called social media breaks down the old “time continuum” and allows companies to have a conversation with thousands of people all over the country, indeed all over the world.

There is a great deal of talk about social media and special social media agencies have sprung up to take advantage of the growing marketing spend in this medium. But what is social media really and what is the best way to use it?