Man, that’s a long title. So long that I’m going to dissect it for a (hopefully) very concise blog post.
Please note this is not a complete list. I invite readers to make additions in the comments!
“Choosing to use social media marketing”
Does not mean:
- Throwing up a company blog for newsletter items and press releases
- Using Twitter to syndicate your RSS feeds
- Placing ads on Facebook
- Anything that requires little or no human company representative to interact
Does mean:
- Engaging stakeholders on a one-to-one and one-to-many basis
- Making a time investment in social media
- Sharing content and offering others to use it on your behalf
- Letting go of controlling the message
“–means choosing to update corporate culture”
Does not mean:
- Hippies, cowboys, or exclusively Gen Y’ers running and participating in your media relations
- Your company can continue ignoring what may or may not be said about it
- You will be disrespecting your brand
Does mean:
- Agility (by which I use the wiki reference for agility: the power of moving the limbs quickly and easily; nimbleness; activity; quickness of motion; as, strength and agility of body; A faculty of being agile in body, mind, or figuratively)
- Listening to other users–with our ears more than our mouths
- Increasing transparency; not company secrets, but certainly sharing more than you’re used to
- Realizing the market is bigger than your control
- Better integrating your PR and/or marketing professionals into your team’s daily activities
“–and sometimes policies”
Does not mean:
- Lawsuits will be flying at your company left and right
- Sneaking around different departments to gain approval
- Your list of “rules” can/will be all enclosing
- Your lawyers will have a coronary
Does mean:
- Policies disallowing company’s expressing opinions might be altered (Quit shuddering; it’ll be okay. I promise.)
- Sharing media (Really, I mean giving it away. No charging. No rules. Just allowing straight embeddable media.)
- Opening your mind a little more
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Does not mean: Selling, always delivering a pitch.
Does mean: Becoming a valuable resource and trusted leader in your market.
[...] Choosing to use Social Media Marketing by Shauna Nicholson August 9, 2009 Give Your Web site some TLC by Kevin Krason July 28, 2009 7 Reasons why RFP’s Don’t Work for Websites by Kevin Krason June 20, 2009 Why Use Social Media Marketing? A 5 Minute Response by Kevin Krason June 16, 2009 Michigan should enable entrepreneurs to pursue their ambitions without having to leave by Shauna Nicholson June 2, 2009 To Tweet or not to Tweet? That is the Question. by Kevin Krason May 17, 2009 13 Search Engine Optimization Tips for Web Content by Shauna Nicholson April 24, 2009 This recession provides time for innovation by Kevin Krason April 21, 2009 The “Twipping” Point? by Kevin Krason April 19, 2009 [...]
[...] Choosing to use Social Media Marketing by Shauna Nicholson August 9, 2009 Give Your Web site some TLC by Kevin Krason July 28, 2009 7 Reasons why RFP’s Don’t Work for Websites by Kevin Krason June 20, 2009 Why Use Social Media Marketing? A 5 Minute Response by Kevin Krason June 16, 2009 Michigan should enable entrepreneurs to pursue their ambitions without having to leave by Shauna Nicholson June 2, 2009 To Tweet or not to Tweet? That is the Question. by Kevin Krason May 17, 2009 13 Search Engine Optimization Tips for Web Content by Shauna Nicholson April 24, 2009 This recession provides time for innovation by Kevin Krason April 21, 2009 The “Twipping” Point? by Kevin Krason April 19, 2009 [...]
Nice add, Menzer. How did I possibly omit that!?
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