Biznet Internet Solutions Experiencing Growth in Challenging Times

Biznet Internet Solutions, a Wixom, Mich. based full-service Web solutions company, focusing on business and mobile Web sites, advertising agency support and Internet marketing, announces four new full-time hires including Marketing Director, Doug Menzer; Director of Account Management, Patti Swanson; and two Marketing Coordinators, Jennifer Weesies and Dave Lemieux.

“It is exciting to be in a position of growth right now, especially while many others are scaling back. The recent additions to the team reflect Biznet’s commitment to continued growth,” said Kevin Krason, CEO and founder of Biznet. “We are a strong company that has survived 2009 and has big plans to flourish in 2010.”

Getting Social Media Right

“How can one man in one night visit all the children of the world?” “There’s some sort of time continuum that breaks down once Santa’s in his sleigh.” -The Santa Clause

How can one company have a personal conversation with thousands of customers and potential customers all over the country and the world? The relatively new marketing tool called social media breaks down the old “time continuum” and allows companies to have a conversation with thousands of people all over the country, indeed all over the world.

There is a great deal of talk about social media and special social media agencies have sprung up to take advantage of the growing marketing spend in this medium. But what is social media really and what is the best way to use it?

Making the Digital Commitment

Doesn’t it make perfect business sense to meet your target market where they’re already located? Today, searching the Internet with Google; communicating with family, friends and colleagues through email; and engaging in conversation via social media is second nature to most. Maybe this is why Ford Motor Company has committed to spending 25 percent of its ad budget on digital and social media programs compared to the average industry spending at just 9 percent, according to a report from BusinessWeek . More recent news may indicate that this digital commitment is paying off.

Choosing to Use Social Media Marketing Means Choosing to Update Corporate Culture–and sometimes Policies

Man, that’s a long title. So long that I’m going to dissect it for a (hopefully) very concise blog post.

Please note this is not a complete list. I invite readers to make additions in the comments!

“Choosing to use social media marketing”

Does not mean:

• Throwing up a company blog for newsletter items and press releases
• Using Twitter to syndicate your RSS feeds
• Placing ads on Facebook
• Anything that requires little or no human company representative to interact

Does mean:

• Engaging stakeholders on a one-to-one and one-to-many basis
• Making a time investment in social media
• Sharing content and offering others to use it on your behalf
• Letting go of controlling the message

Give Your Web site Some TLC

 You never get a second chance to make a first impression.  For many businesses today, the opportunity to catch someone’s interest comes via your company’s Web site.  Generally, if a prospective client is serious about seeking your services, that person will have “Googled” your company before even speaking to you.  So is your Web site up to date? 

Biznet Internet Marketing Seminar

7 Reasons why RFP’s Don’t Work for Websites

I probably receive a formal request for proposal (RFP) once every week and most times I choose not to respond.  There are many reasons why I feel this traditional process does not work for web development and web marketing initiatives and what follows are my top 7.

Why Use Social Media Marketing? A 5 Minute Response

I speak with business owners and individuals every day about Social Media Marketing (SMM) – what it is, what it isn’t, why to do it and how to measure the returns. What follows is my five minute response.

The best definition I’ve heard for SMM is that is mimics face to face networking in a virtual space. It’s word of mouth marketing taken online. It’s part personality and part opinion. To be successful, it must provide value to the target audience.

Social Media Marketing is not like traditional advertising. You cannot push a marketing message out to the masses and expect it to be well received. In many cases, this practice is considered spamming and will be immediately discarded. Those who practice these techniques will find themselves on the wrong end of criticism and lose the ability to garner respect and a following. Advertisers and marketers must first engage their prospect at a personalized level. This doesn’t necessarily mean that the conversation should be about your personal life but rather that you must first establish a relationship built on trust and respect.

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