Almost everyone today owns a smartphone, and according to Morgan Stanley, 91% of all smartphone users keep their phones beside them 24 hours a day, and most of those people are checking their smartphones for calls, texts, and emails at least once an hour! So why have businesses that have not developed a mobile application done so already? Below are a couple of reasons on why having a custom mobile application for your business will not only help to save you and your customer’s time, but also help to build efficiency within the workplace.
The healthcare industry, much like the marketing industry, is continuously evolving and changing to meet and exceed current and potential customer’s needs, build relationships and promote themselves in a positive light. With that in mind we can begin to look at marketing trends that can help to promote healthcare professionals and their businesses in 2013.
Responsive web design is a fairly new concept in the world of website development and design that is fast becoming a necessity in the ever-changing mobile world. With a variety of tablet, smart phone, laptop and desktop screen sizes, it is important that you utilize a website development plan and strategy that emphasizes one design that will adapt to each of these screen sizes, for a better user experience and interface.
Google Now, which debuted in 2012 on Android mobile phone using the Jelly Bean OS, is a personal assistant for the user; much like Siri is for the Apple iOS system, the similarities end there however. Whereas Siri is only available on Apple iOS compatible devices, Google Now is now offered on both platforms via an application in the Apple App Store. Along with this, Google Now also will passively offer up information on things the user may want based on their previous search habits (although only currently limited to weather, flight plans and a few other things). Based on what Google search has done in the past few years, we can begin to see where and what marketers should do to stay on top of this search engine optimization format.
In a recent report by EPiServer entitled “Mobile Commerce: What Consumers Really Want”, studies show in the report that mobile websites and applications are no longer on the leading edge of new and emerging technology, and should be the new standard for how you market and optimize your products, website and services via the web. With this report in mind, here are some ways that you can help to ensure that customers are receiving a positive mobile experience when they visit your site on their table or other mobile devices.
Mobile Website vs. Mobile Application
In the study, mobile website proved to only slightly more popular than apps when viewed daily with a percentage difference of only 3%. The mobile website also leads to more purchases on a monthly or more regular basis.
So what can we take from this information?
Mobile applications, while being useful and easy to access, were not necessarily the driving point for someone to purchase a product from a business. Instead, customers chose the mobile website of a company to finish the purchasing cycle. Something to consider when thinking about creating a mobile website and application for your company is what you want each of them to achieve. Would you like the mobile app to be used more as a social sharing platform and the website as the place where purchasing happens, or vice versa? This is important to factor in to your mobile marketing strategy, as it can affect the way customers will view your business.
Mobile Devices Are Now the Go-To Source For Information
Although the survey was published using stats from the U.K., we can still get a sense that the numbers were vary only little, if the survey was conducted in the United States. In the study they found that most access to the internet and websites was done in the home. This can lead us to believe that gone are the days of booting up the desktop computers and laptops in your home to find a website or visit a social network, and a business’s website should reflect this in the simple, fast loading layout and design of their mobile website. Users are no longer clicking around a website to find a product or service, instead each page should be mobile and search optimized for the growing amount of consumers that are searching for their products via tablets and smart phones.
Align Your Mobile Application and Website With Your Desktop Knowledge
Some of you may have years of data and knowledge from your desktop website via Google Analytics. Share this information with your designers and developers when creating your mobile application and website, as this will help to give them, as well as yourself, a better understanding of what is important and what should be on or removed from the mobile application and website in efforts to provide a clean and fast loading page and better user experience. If you lack the access to data from your website or if you are a new business, consult your customers on what they would like to see in a mobile site or application, look at your competitors pages and applications, and consult with your team to find out what is important to you and the company, so that you convey both a good and established company, along with one that is not afraid to change with the times.
With 25 percent of search clicks coming from mobile devices today and that number expected to steadily rise as more users switch from dumbphones to smartphones and tablets, it is important that you take a look at the overall layout, design and content of your website so that you can best determine how to fully optimize for mobile search. Below are a few examples of how you can improve your mobile SEO in hopes of gaining a few visitors and customers.
Optimize Your Site For Local SEO
This is the first and most obvious reason to optimize a mobile site. When someone is looking for the nearest men’s clothing shop or restaurant, they are not going to run home and look on their desktop, they are going to search for a location on their mobile phone. These users have a local intent when looking to buy, purchase, or visit. Using distinct local keywords in your site content as well as business listing pages will help for your page to appear at the top of the search engine results pages and in turn help drive in customers to your place of business.
Build a Site that Works Well and is Optimized for Multiple Devices
“According to Google Data from 2012, 61% of prospects say that if they don’t find what they’re looking for right away on a mobile site, they’ll quickly go to another site. “
With a variety of phones and tablets available in the marketplace today, it is important that you create a site that not only performs well on an iPhone or Android, but also on tablet screens as well. Responsive web design reads what device the website is going to be viewed on and formats the page to fit the corresponding device. This new design allows you to save time by only having to create one website template for all devices, mobile and desktop, and displays the website much faster than that of a website that is not mobile optimized.
Mobile Search is Not the Same as Desktop Search
Mobile and desktop search are about the same as the tortoise and the hare, one is built for speed and efficiency while the other is slow and takes in the scenery. When users are searching for a product on their mobile phone they want answers right away, this means abbreviating words and paraphrasing sentences. When a user is at their desktop searching they have a full keyboard at hand, ready to type out full sentences and words in order to get to where they want. Put both of these ways of searching into effect when considering site content and tagging, you will be reaching both types of customers, and in the end reap the benefits.
Overall it is important to remember that mobile SEO is not something that you should put on the back burner. With an estimated 45% of U.S. adults owning a smartphone and that number growing rapidly, it is important that you execute a mobile SEO plan for your website.
Facebook, with over 1 billion users and growing, is a social network that small, medium, and some larger businesses have been slow to adapt into their marketing strategy, and use to engage their current and prospective fan bases. Below are 3 marketing techniques that can help these businesses engage, gain and build new and existing customer relationships.
Spring cleaning, the act of cleaning your house from top to bottom, is filled with “honey do” lists, various trips to Lowe’s, Home Depot and various other stores to pick up necessities to ensure that your home is ready for the onslaught of summer events that will be held there in the form of parties, family gatherings and graduation parties, but what about a spring cleaning for your business and your digital marketing strategy? Below we will discuss three things that you should add on your “to-do” list as it relates to your business’s digital marketing plan for the future.
April 12, 2013 at 8:52 am | Content Marketing, Internet Marketing, SEO, Search Marketing, Small Business, Social Media, Uncategorized, Web Design, Website Maintenance, business, online PR, web development | No comment
In a recently published report from Neustar Localeze/15miles/comScore, the total number of U.S. searchers using mobile phones grew 26 percent between March and December 2012, with searches on tablets increasing 19 percent between April and December of last year. Meanwhile desktop searches went down six percent between November of 2011 and November 2012. So what does this mean for your business, mobile website, and potential opportunities?
SOUTHFIELD, MI – Biznet Internet Solutions recently redesigned the website, PhoneInstallers.net, to help businesses throughout the U.S. select the right phone installer for their needs. Sponsored by Troy-based MetroLine Direct, PhoneInstallers.net has thousands of users a month searching to hire expert, local installers of digital phone systems and VOIP phone systems.
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